Contents
1a
Manifesto
Business used to start with paperwork.
Now it starts with an idea.
The world’s best new companies are being sketched on napkins in Bali, shipped from a café in Hangzhou, and debugged at 2 a.m. in Lisbon. Not from boardrooms—From backpacks. From courage. From a tight-knit team who dares to dream.
But the world still pays like it’s 1999—paperwork at the door, borders in the way, and a tax of time on anyone daring enough to build from anywhere.
BagelPay exists to end that inertia.
We’re here for the 1,000,000 creators who will go from $0 → $1,000,000. For the indie hackers, designers, tutors, AI tinkerers, micro‑SaaS teams, and product folks who choose momentum over meetings. We believe technical barriers have dropped to one‑tenth, but operational friction hasn’t caught up. We’re fixing that.
Start without a company. Sell without borders. Get paid like a business from day one.
We sweat compliance so you can sweat product. We handle rails, risk, taxes, and the many paper cuts that stop good ideas at the prototype. Your job: make something people want. Our job: make sure money moves the moment someone wants it.
BagelPay is a loop: simple, everyday, complete. A closed circuit between you and your customers—no detours, no caveats, no “come back when you’re incorporated.”
We’re not building another app to click through. We’re building a business OS for teams of one (or two or three) that behaves more like oxygen: always on, invisible when you don’t need it, powerful when you do. The world doesn’t need more forms. It needs more creators shipping.
Make. Launch. Get paid. Repeat.
1b
Short description
BagelPay is the incorporation-optional business OS for creators, indie hackers, and tiny teams. Launch global revenue, compliance, tax handling, and payouts from one
clean stack—so you can ship product, not paperwork.
1c
Tagline
Incorporate nothing.
Build everything.
1d
One-liner
BagelPay turns any creator into a global business—no company registration required.
1e
Product positioning
Category: Business OS for individuals and micro-teams.
For: Indie hackers, solo devs, product-led micro-brands, digital nomads, 2–5 person SaaS teams.
Competitive stance: Stripe/PayPal normalized online payments; BagelPay normalizes borderless operations for teams without a traditional company footprint—“incorporation-optional.”
BagelPay: Compliance encoded, not consulted. Developer-grade APIs with consumer-grade onboarding. Global payouts that feel local.
2a
Tone & Voice
Our Vision: why we exist
Make entrepreneurship more accessible, anywhere in the world.
A world where anyone with Wi‑Fi can turn skill into income—instantly and internationally.
Our Mission: what we do
Give millions of creators their first $1M in revenue—by abstracting away incorporation, compliance, and cross-border complexity so they can focus on customers and building the product.
Our Promise: how we help
We remove the operating drag. You bring the product and the ambition; we handle the rails—payments, compliance scaffolding, taxes, and payouts—so your speed never drops.
We promise to handle the boring parts of business so brilliantly that you forget they exist. Your energy belongs in creation, not administration. Your time belongs to customers, not compliance. We'll make running a global business feel as simple as running a local lemonade stand—but infinitely more powerful.
North Star Narrative: the one‑paragraph story all copy should orbit
When a creator launches, they don’t need an org chart; they need a receipt. BagelPay is the shortest path from idea to income: a link that works anywhere, rails that route money home, clarity that outlives the hype. If we help more people get to their first $1, the rest compounds. Keep the loop tight: Make → Launch → Get Paid → Improve. When that loop feels effortless, we’re on course.
2b
Sample Copy
Your first million doesn't need a Delaware address.
Start selling globally in 3 minutes. No incorporation. No lawyers. Just you, your laptop, and limitless possibility.
Feature blurbs
Global checkout in minutes. Currencies, local methods, fraud guard—done.
Compliance, on autopilot. Region-aware policies auto-applied. You focus on product.
No entity? No problem. Start selling now, formalize later if it helps you scale.
Payouts that just land. From Lisbon to Bali to Cupertino, money moves like messages.
For indie developers
Your first overseas dollar, then your first million. APIs you’ll actually enjoy. SDKs that feel like cheating.
For small teams
One digit team, one stack. Built-in reporting, VAT/GST handling, multi-currency pricing—without hiring a back-office.
Trust & accountability
Serious where it counts. Encryption everywhere, auditability on demand, controls you can toggle not tolerate.
CTA strip
From idea to income, in one afternoon.
[Create account] [Docs] etc.
Performance ad (paid social)
“Zero lawyers. One link. Day-one dollars.”
BagelPay → Operate without paperwork.
Customer success story
Sarah went from idea to $50K MRR in 6 months.
No office. No incorporation. No co-founder.
Just pure execution and BagelPay.
This is what business looks like when infrastructure gets out of the way.
Product email (activation)
Subject: Your first global sale is three clicks away
Body: Add your product. Flip on local payment methods. Share the link. That’s it. We’ll handle the rest—tax, compliance, payouts. Your customers are already worldwide. Now your revenue is, too.
3a
Primary Lockup
3b
Clearspace
3c
Secondary Lockups
3d
Product Mockups
3e
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the color of the mark alone
Do not outline the logo
Do not reverse the lockup
Do not add gradients the logo
3f
Partnerships
4a
Primary Palette
Accent
Hex: #7300FF
Sky
Hex: #57BCFF
Violet
Hex: #B070FF
Contrast BG/FG
Hex: #FAFAFA/#191224
4b
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
Typography
The choice of Onest as BagelPay's web font perfectly captures the brand's "builder energy with calm confidence" philosophy.
Onest is a geometric sans-serif that manages to be both technically precise and surprisingly warm—its rounded terminals and gentle curves mirror the bagel logo's approachability while maintaining the clarity needed for complex product information.
Unlike typical fintech fonts that lean heavily on authority (think stern Helveticas or corporate Proximanovas), Onest feels conversational and contemporary, matching BagelPay's tone of "texting a friend about the future." Its excellent readability at small sizes ensures that even dense documentation feels digestible, while its distinctive character at larger scales gives headlines that "warm enthusiasm meets radical vision" quality the brand embodies.
The font's open letterforms and balanced proportions create breathing room on the page, literally giving creators space to think—a typographic embodiment of removing operational drag.
Using Onest for both headings and body text was a deliberately unconventional choice that reinforces BagelPay's core message: simplicity is power.
Rather than creating hierarchy through typeface changes (the traditional corporate playbook), BagelPay achieves visual rhythm through weight, size, and color alone—proving that you don't need complexity to create sophistication.
This monotypographic approach mirrors the product philosophy: one stack, one system, infinite possibility. The consistency creates a seamless reading experience that feels more like a continuous conversation than a formal document, where ideas flow naturally from headline to detail without the jarring personality shifts that multiple typefaces introduce.
It's playful in its restraint, pioneering in its simplicity—showing that when you remove unnecessary choices (like picking between serif headers and sans body text), you create space for what actually matters: the message, the product, and the creator's journey from $0 to $1M.
© BagelPay
All Rights Reserved
Brand Guidelines
This guide outlines the visual language and design principles that make BagelPay recognizable, regardless of the team or medium.
BagelPay turns any creator into a global business—no company registration required.
Every standard—color, type, spacing, message, and accessibility—expresses this system promise with clarity.
Whether digital product, marketing site, or print, if it bears the BagelPay mark, it should feel liberating, playful, pioneering, and human.
Follow these rules to reflect the brand values at the heart of BagelPay.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
05
Typography
Brand Strategy
BagelPay exists at the intersection of a simple observation and a radical belief. The observation: building a product has never been easier, but running a business has barely evolved since the fax machine.
The belief: "company" should be a feature you can toggle on, not a prerequisite to getting paid.
This brand strategy defines how we communicate a genuinely new primitive—the incorporation-optional business.
We're not just another payment processor or business tool. We're reimagining what it means to operate in a world where two people with laptops can compete with two thousand in a campus, where your first customer might be 8,000 miles away, and where the best businesses start as weekend experiments that accidentally find product-market fit.
Our brand isn't built on aspiration or corporate aesthetics. It's built on liberation—freeing creators from the artificial friction between having something valuable and getting paid for it.
Every word we write, every interaction we design, every feature we ship serves one north star: helping millions of creators reach their first million in revenue by making the operational side of business so simple it disappears.
This document codifies that mission into a voice, a personality, and a promise that remains consistent whether we're writing an API doc or a manifesto, designing a checkout flow or a billboard.
Because when infrastructure gets out of the way, magic happens. Ideas ship faster. Money moves like messages. And creators focus on what only they can do: building something people want.
1a
Manifesto
Business used to start with paperwork.
Now it starts with an idea.
The world’s best new companies are being sketched on napkins in Bali, shipped from a café in Hangzhou, and debugged at 2 a.m. in Lisbon. Not from boardrooms—From backpacks. From courage. From a tight-knit team who dares to dream.
But the world still pays like it’s 1999—paperwork at the door, borders in the way, and a tax of time on anyone daring enough to build from anywhere.
BagelPay exists to end that inertia.
We’re here for the 1,000,000 creators who will go from $0 → $1,000,000. For the indie hackers, designers, tutors, AI tinkerers, micro‑SaaS teams, and product folks who choose momentum over meetings. We believe technical barriers have dropped to one‑tenth, but operational friction hasn’t caught up. We’re fixing that.
Start without a company. Sell without borders. Get paid like a business from day one.
We sweat compliance so you can sweat product. We handle rails, risk, taxes, and the many paper cuts that stop good ideas at the prototype. Your job: make something people want. Our job: make sure money moves the moment someone wants it.
BagelPay is a loop: simple, everyday, complete. A closed circuit between you and your customers—no detours, no caveats, no “come back when you’re incorporated.”
We’re not building another app to click through. We’re building a business OS for teams of one (or two or three) that behaves more like oxygen: always on, invisible when you don’t need it, powerful when you do. The world doesn’t need more forms. It needs more creators shipping.
Make. Launch. Get paid. Repeat.
1b
Short description
BagelPay is the incorporation-optional business OS for creators, indie hackers, and tiny teams. Launch global revenue, compliance, tax handling, and payouts from one
clean stack—so you can ship product, not paperwork.
1c
Tagline
Incorporate nothing.
Build everything.
1d
One-liner
BagelPay turns any creator into a global business—no company registration required.
1e
Product positioning
Category: Business OS for individuals and micro-teams.
For: Indie hackers, solo devs, product-led micro-brands, digital nomads, 2–5 person SaaS teams.
Competitive stance: Stripe/PayPal normalized online payments; BagelPay normalizes borderless operations for teams without a traditional company footprint—“incorporation-optional.”
BagelPay: Compliance encoded, not consulted. Developer-grade APIs with consumer-grade onboarding. Global payouts that feel local.
Personality
- Liberating - We free creators from traditional constraints.
- Playful - Business should feel as natural as breathing.
- Pioneering - We're building tomorrow's infrastructure today.
- Human - Technology that feels like a conversation with a friend.
We sound like: Your friend who just discovered something incredible and can't wait to share it. Warm enthusiasm meets radical vision. Optimistic contrarian; “builder energy” with calm confidence.
We write: Like we're texting a friend about the future. Short sentences that pack meaning. Complex ideas made simple. Technical excellence explained in human terms. We celebrate wins, acknowledge struggles, and always choose clarity over corporate speak.
We never: Use jargon without purpose. We never use pretentious finance-speak. Make creators feel small. Pretend business is more complicated than it needs to be.
2a
Tone & Voice
Our Vision: why we exist
Make entrepreneurship more accessible, anywhere in the world.
A world where anyone with Wi‑Fi can turn skill into income—instantly and internationally.
Our Mission: what we do
Give millions of creators their first $1M in revenue—by abstracting away incorporation, compliance, and cross-border complexity so they can focus on customers and building the product.
Our Promise: how we help
We remove the operating drag. You bring the product and the ambition; we handle the rails—payments, compliance scaffolding, taxes, and payouts—so your speed never drops.
We promise to handle the boring parts of business so brilliantly that you forget they exist. Your energy belongs in creation, not administration. Your time belongs to customers, not compliance. We'll make running a global business feel as simple as running a local lemonade stand—but infinitely more powerful.
North Star Narrative: the one‑paragraph story all copy should orbit
When a creator launches, they don’t need an org chart; they need a receipt. BagelPay is the shortest path from idea to income: a link that works anywhere, rails that route money home, clarity that outlives the hype. If we help more people get to their first $1, the rest compounds. Keep the loop tight: Make → Launch → Get Paid → Improve. When that loop feels effortless, we’re on course.
2b
Sample Copy
Operate without paperwork.
Ship today, sell worldwide, get paid on Friday.
BagelPay is the incorporation-optional business OS for creators and tiny teams.
One stack for checkout, compliance, taxes, and payouts—global by default.
Your first million doesn't need a Delaware address.
Your first million doesn't need a Delaware address.
Start selling globally in 3 minutes. No incorporation. No lawyers. Just you, your laptop, and limitless possibility.
Feature blurbs
Global checkout in minutes. Currencies, local methods, fraud guard—done.
Compliance, on autopilot. Region-aware policies auto-applied. You focus on product.
No entity? No problem. Start selling now, formalize later if it helps you scale.
Payouts that just land. From Lisbon to Bali to Cupertino, money moves like messages.
For indie developers
Your first overseas dollar, then your first million. APIs you’ll actually enjoy. SDKs that feel like cheating.
For small teams
One digit team, one stack. Built-in reporting, VAT/GST handling, multi-currency pricing—without hiring a back-office.
Trust & accountability
Serious where it counts. Encryption everywhere, auditability on demand, controls you can toggle not tolerate.
CTA strip
From idea to income, in one afternoon.
[Create account] [Docs] etc.
Performance ad (paid social)
“Zero lawyers. One link. Day-one dollars.”
BagelPay → Operate without paperwork.
Customer success story
Sarah went from idea to $50K MRR in 6 months.
No office. No incorporation. No co-founder.
Just pure execution and BagelPay.
This is what business looks like when infrastructure gets out of the way.
Product email (activation)
Subject: Your first global sale is three clicks away
Body: Add your product. Flip on local payment methods. Share the link. That’s it. We’ll handle the rest—tax, compliance, payouts. Your customers are already worldwide. Now your revenue is, too.
Logo
The BagelPay logo is a rounded bagel with a bite taken from the upper right corner—embodies the brand's philosophy of making global business as simple and approachable as an everyday breakfast.
The bagel itself represents the "loop" mentioned in our manifesto: complete, familiar, and universally understood across cultures, much like how BagelPay makes business operations feel natural rather than bureaucratic.
The bite mark serves multiple purposes: it humanizes the technology (showing someone has already taken that intimidating first step), signals action over hesitation ("Make. Launch. Get paid. Repeat."), and playfully nods to breaking down traditional barriers—taking a bite out of the old way of doing business.
Like Apple's iconic bite, it prevents abstraction and keeps things tangible and human-scaled, perfectly aligning with BagelPay's promise to be "technology that feels like a conversation with a friend."
3a
Primary Lockup
3b
Clearspace
3c
Secondary Lockups
3d
Product Mockups
3e
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the color of the mark alone
Do not outline the logo
Do not reverse the lockup
Do not add gradients the logo
3f
Partnerships
Color
The purple and sky blue color palette reinforces our liberation narrative—purple channeling the pioneering, creative energy of indie hackers and builders who "don't wait for permission," while sky blue evokes the limitless, borderless nature of their vision ("from Lisbon to Bali to Cupertino").
Together, these colors strike the perfect balance between playful approachability and technical credibility, avoiding both the stuffiness of traditional finance (no navy blues or forest greens) and the aggression of typical startup branding (no electric reds or sharp blacks).
The gradient between them suggests smooth transitions and fluid movement—money flowing like messages, borders dissolving, complexity becoming simple—making the entire visual identity feel as effortless as the experience BagelPay promises to deliver.
4a
Primary Palette
Contrast BG/FG
Hex: #FAFAFA/#191224
4b
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
Typography
The choice of Onest as BagelPay's web font perfectly captures the brand's "builder energy with calm confidence" philosophy.
Onest is a geometric sans-serif that manages to be both technically precise and surprisingly warm—its rounded terminals and gentle curves mirror the bagel logo's approachability while maintaining the clarity needed for complex product information.
Unlike typical fintech fonts that lean heavily on authority (think stern Helveticas or corporate Proximanovas), Onest feels conversational and contemporary, matching BagelPay's tone of "texting a friend about the future." Its excellent readability at small sizes ensures that even dense documentation feels digestible, while its distinctive character at larger scales gives headlines that "warm enthusiasm meets radical vision" quality the brand embodies.
The font's open letterforms and balanced proportions create breathing room on the page, literally giving creators space to think—a typographic embodiment of removing operational drag.
Using Onest for both headings and body text was a deliberately unconventional choice that reinforces BagelPay's core message: simplicity is power.
Rather than creating hierarchy through typeface changes (the traditional corporate playbook), BagelPay achieves visual rhythm through weight, size, and color alone—proving that you don't need complexity to create sophistication.
This monotypographic approach mirrors the product philosophy: one stack, one system, infinite possibility. The consistency creates a seamless reading experience that feels more like a continuous conversation than a formal document, where ideas flow naturally from headline to detail without the jarring personality shifts that multiple typefaces introduce.
It's playful in its restraint, pioneering in its simplicity—showing that when you remove unnecessary choices (like picking between serif headers and sans body text), you create space for what actually matters: the message, the product, and the creator's journey from $0 to $1M.
Give millions of creators their first $1M in revenue—by abstracting away incorporation, compliance, and cross-border complexity so they can focus on customers and building the product.
Type Sizes 0–20pt/px
130% Leading
-1% Tracking
Your first million doesn't need a Delaware address.
Start selling globally in 3 minutes. No incorporation. No lawyers. Just you, your laptop, and limitless possibility.
Type Sizes 20pt/px
120% Leading
-2% Tracking
Operate without paperwork.
Ship today, sell worldwide, get paid on Friday.
Type Sizes 32pt/px
115% Leading
-3% Tracking
Incorporate nothing.
Build everything.
Type Sizes > 50pt/px
110% Leading
-3% Tracking
5b
Sizing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
© BagelPay
All Rights Reserved
Brand Guidelines
This guide outlines the visual language and design principles that make BagelPay recognizable, regardless of the team or medium.
BagelPay turns any creator into a global business—no company registration required.
Every standard—color, type, spacing, message, and accessibility—expresses this system promise with clarity.
Whether digital product, marketing site, or print, if it bears the BagelPay mark, it should feel liberating, playful, pioneering, and human.
Follow these rules to reflect the brand values at the heart of BagelPay.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
05
Typography
Brand Strategy
BagelPay exists at the intersection of a simple observation and a radical belief. The observation: building a product has never been easier, but running a business has barely evolved since the fax machine.
The belief: "company" should be a feature you can toggle on, not a prerequisite to getting paid.
This brand strategy defines how we communicate a genuinely new primitive—the incorporation-optional business.
We're not just another payment processor or business tool. We're reimagining what it means to operate in a world where two people with laptops can compete with two thousand in a campus, where your first customer might be 8,000 miles away, and where the best businesses start as weekend experiments that accidentally find product-market fit.
Our brand isn't built on aspiration or corporate aesthetics. It's built on liberation—freeing creators from the artificial friction between having something valuable and getting paid for it.
Every word we write, every interaction we design, every feature we ship serves one north star: helping millions of creators reach their first million in revenue by making the operational side of business so simple it disappears.
This document codifies that mission into a voice, a personality, and a promise that remains consistent whether we're writing an API doc or a manifesto, designing a checkout flow or a billboard.
Because when infrastructure gets out of the way, magic happens. Ideas ship faster. Money moves like messages. And creators focus on what only they can do: building something people want.
1a
Manifesto
Business used to start with paperwork.
Now it starts with an idea.
The world’s best new companies are being sketched on napkins in Bali, shipped from a café in Hangzhou, and debugged at 2 a.m. in Lisbon. Not from boardrooms—From backpacks. From courage. From a tight-knit team who dares to dream.
But the world still pays like it’s 1999—paperwork at the door, borders in the way, and a tax of time on anyone daring enough to build from anywhere.
BagelPay exists to end that inertia.
We’re here for the 1,000,000 creators who will go from $0 → $1,000,000. For the indie hackers, designers, tutors, AI tinkerers, micro‑SaaS teams, and product folks who choose momentum over meetings. We believe technical barriers have dropped to one‑tenth, but operational friction hasn’t caught up. We’re fixing that.
Start without a company. Sell without borders. Get paid like a business from day one.
We sweat compliance so you can sweat product. We handle rails, risk, taxes, and the many paper cuts that stop good ideas at the prototype. Your job: make something people want. Our job: make sure money moves the moment someone wants it.
BagelPay is a loop: simple, everyday, complete. A closed circuit between you and your customers—no detours, no caveats, no “come back when you’re incorporated.”
We’re not building another app to click through. We’re building a business OS for teams of one (or two or three) that behaves more like oxygen: always on, invisible when you don’t need it, powerful when you do. The world doesn’t need more forms. It needs more creators shipping.
Make. Launch. Get paid. Repeat.
1b
Short description
BagelPay is the incorporation-optional business OS for creators, indie hackers, and tiny teams. Launch global revenue, compliance, tax handling, and payouts from one
clean stack—so you can ship product, not paperwork.
1c
Tagline
Incorporate nothing.
Build everything.
1d
One-liner
BagelPay turns any creator into a global business—no company registration required.
1e
Product positioning
Category: Business OS for individuals and micro-teams.
For: Indie hackers, solo devs, product-led micro-brands, digital nomads, 2–5 person SaaS teams.
Competitive stance: Stripe/PayPal normalized online payments; BagelPay normalizes borderless operations for teams without a traditional company footprint—“incorporation-optional.”
BagelPay: Compliance encoded, not consulted. Developer-grade APIs with consumer-grade onboarding. Global payouts that feel local.
Personality
- Liberating - We free creators from traditional constraints.
- Playful - Business should feel as natural as breathing.
- Pioneering - We're building tomorrow's infrastructure today.
- Human - Technology that feels like a conversation with a friend.
We sound like: Your friend who just discovered something incredible and can't wait to share it. Warm enthusiasm meets radical vision. Optimistic contrarian; “builder energy” with calm confidence.
We write: Like we're texting a friend about the future. Short sentences that pack meaning. Complex ideas made simple. Technical excellence explained in human terms. We celebrate wins, acknowledge struggles, and always choose clarity over corporate speak.
We never: Use jargon without purpose. We never use pretentious finance-speak. Make creators feel small. Pretend business is more complicated than it needs to be.
2a
Tone & Voice
Our Vision: why we exist
Make entrepreneurship more accessible, anywhere in the world.
A world where anyone with Wi‑Fi can turn skill into income—instantly and internationally.
Our Mission: what we do
Give millions of creators their first $1M in revenue—by abstracting away incorporation, compliance, and cross-border complexity so they can focus on customers and building the product.
Our Promise: how we help
We remove the operating drag. You bring the product and the ambition; we handle the rails—payments, compliance scaffolding, taxes, and payouts—so your speed never drops.
We promise to handle the boring parts of business so brilliantly that you forget they exist. Your energy belongs in creation, not administration. Your time belongs to customers, not compliance. We'll make running a global business feel as simple as running a local lemonade stand—but infinitely more powerful.
North Star Narrative: the one‑paragraph story all copy should orbit
When a creator launches, they don’t need an org chart; they need a receipt. BagelPay is the shortest path from idea to income: a link that works anywhere, rails that route money home, clarity that outlives the hype. If we help more people get to their first $1, the rest compounds. Keep the loop tight: Make → Launch → Get Paid → Improve. When that loop feels effortless, we’re on course.
2b
Sample Copy
Operate without paperwork.
Ship today, sell worldwide, get paid on Friday.
BagelPay is the incorporation-optional business OS for creators and tiny teams.
One stack for checkout, compliance, taxes, and payouts—global by default.
Your first million doesn't need a Delaware address.
Your first million doesn't need a Delaware address.
Start selling globally in 3 minutes. No incorporation. No lawyers. Just you, your laptop, and limitless possibility.
Feature blurbs
Global checkout in minutes. Currencies, local methods, fraud guard—done.
Compliance, on autopilot. Region-aware policies auto-applied. You focus on product.
No entity? No problem. Start selling now, formalize later if it helps you scale.
Payouts that just land. From Lisbon to Bali to Cupertino, money moves like messages.
For indie developers
Your first overseas dollar, then your first million. APIs you’ll actually enjoy. SDKs that feel like cheating.
For small teams
One digit team, one stack. Built-in reporting, VAT/GST handling, multi-currency pricing—without hiring a back-office.
Trust & accountability
Serious where it counts. Encryption everywhere, auditability on demand, controls you can toggle not tolerate.
CTA strip
From idea to income, in one afternoon.
[Create account] [Docs] etc.
Performance ad (paid social)
“Zero lawyers. One link. Day-one dollars.”
BagelPay → Operate without paperwork.
Customer success story
Sarah went from idea to $50K MRR in 6 months.
No office. No incorporation. No co-founder.
Just pure execution and BagelPay.
This is what business looks like when infrastructure gets out of the way.
Product email (activation)
Subject: Your first global sale is three clicks away
Body: Add your product. Flip on local payment methods. Share the link. That’s it. We’ll handle the rest—tax, compliance, payouts. Your customers are already worldwide. Now your revenue is, too.
Logo
The BagelPay logo is a rounded bagel with a bite taken from the upper right corner—embodies the brand's philosophy of making global business as simple and approachable as an everyday breakfast.
The bagel itself represents the "loop" mentioned in our manifesto: complete, familiar, and universally understood across cultures, much like how BagelPay makes business operations feel natural rather than bureaucratic.
The bite mark serves multiple purposes: it humanizes the technology (showing someone has already taken that intimidating first step), signals action over hesitation ("Make. Launch. Get paid. Repeat."), and playfully nods to breaking down traditional barriers—taking a bite out of the old way of doing business.
Like Apple's iconic bite, it prevents abstraction and keeps things tangible and human-scaled, perfectly aligning with BagelPay's promise to be "technology that feels like a conversation with a friend."
3a
Primary Lockup
3b
Clearspace
3c
Secondary Lockups
3d
Product Mockups
3e
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the color of the mark alone
Do not outline the logo
Do not reverse the lockup
Do not add gradients the logo
3f
Partnerships
Color
The purple and sky blue color palette reinforces our liberation narrative—purple channeling the pioneering, creative energy of indie hackers and builders who "don't wait for permission," while sky blue evokes the limitless, borderless nature of their vision ("from Lisbon to Bali to Cupertino").
Together, these colors strike the perfect balance between playful approachability and technical credibility, avoiding both the stuffiness of traditional finance (no navy blues or forest greens) and the aggression of typical startup branding (no electric reds or sharp blacks).
The gradient between them suggests smooth transitions and fluid movement—money flowing like messages, borders dissolving, complexity becoming simple—making the entire visual identity feel as effortless as the experience BagelPay promises to deliver.
4a
Primary Palette
Contrast BG/FG
Hex: #FAFAFA/#191224
4b
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
Typography
The choice of Onest as BagelPay's web font perfectly captures the brand's "builder energy with calm confidence" philosophy.
Onest is a geometric sans-serif that manages to be both technically precise and surprisingly warm—its rounded terminals and gentle curves mirror the bagel logo's approachability while maintaining the clarity needed for complex product information.
Unlike typical fintech fonts that lean heavily on authority (think stern Helveticas or corporate Proximanovas), Onest feels conversational and contemporary, matching BagelPay's tone of "texting a friend about the future." Its excellent readability at small sizes ensures that even dense documentation feels digestible, while its distinctive character at larger scales gives headlines that "warm enthusiasm meets radical vision" quality the brand embodies.
The font's open letterforms and balanced proportions create breathing room on the page, literally giving creators space to think—a typographic embodiment of removing operational drag.
Using Onest for both headings and body text was a deliberately unconventional choice that reinforces BagelPay's core message: simplicity is power.
Rather than creating hierarchy through typeface changes (the traditional corporate playbook), BagelPay achieves visual rhythm through weight, size, and color alone—proving that you don't need complexity to create sophistication.
This monotypographic approach mirrors the product philosophy: one stack, one system, infinite possibility. The consistency creates a seamless reading experience that feels more like a continuous conversation than a formal document, where ideas flow naturally from headline to detail without the jarring personality shifts that multiple typefaces introduce.
It's playful in its restraint, pioneering in its simplicity—showing that when you remove unnecessary choices (like picking between serif headers and sans body text), you create space for what actually matters: the message, the product, and the creator's journey from $0 to $1M.
5b
Sizing
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Incorporate nothing.
Build everything.
Type Sizes > 50pt/px
110% Leading
-3% Tracking
Operate without paperwork.
Ship today, sell worldwide, get paid on Friday.
Type Sizes 32pt/px
115% Leading
-3% Tracking
Your first million doesn't need a Delaware address.
Start selling globally in 3 minutes. No incorporation. No lawyers. Just you, your laptop, and limitless possibility.
Type Sizes 20pt/px
120% Leading
-2% Tracking
Give millions of creators their first $1M in revenue—by abstracting away incorporation, compliance, and cross-border complexity so they can focus on customers and building the product.
Type Sizes 0–20pt/px
130% Leading
-1% Tracking
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